Privacy policy

Last updated: January 20, 2026

SAUNA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). SAUNA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including payment card information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, preferences and settings (if you create an account).

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, place an order, sign up to our newsletter, contact us, or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our Services or visit our website (for example, device identifiers, IP address, and browsing activity), including through cookies and similar technologies.

  • From our service providers who help us operate the Services, including Shopify (storefront, checkout and order management), payment processors, shipping and logistics providers, analytics providers, and customer support tools.

  • From our email marketing provider: Omnisend (newsletter sign-ups, subscription status, marketing preferences, and consent logs).

  • From advertising partners (if enabled) such as Meta and Google, when we run and measure advertising (and where applicable) build audiences for advertising, subject to applicable law and your cookie choices.

Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels and tags) to operate the website, remember preferences, analyze traffic, and, if you accept, support advertising and measurement.

Depending on your location, we will only place non-essential cookies (such as analytics and marketing cookies) if you have given consent.

You can change or withdraw your consent at any time by using our Cookie Settings here.

How We Use Your Personal Information

We process personal information only when we have a valid legal basis under applicable data protection laws. Depending on how you interact with us, we may use personal information for the following purposes:

Provide the Services (orders, delivery, returns, account)
What we use: contact details, order and transaction information, payment confirmations, account details (if you create one), and communications with us.
Why: to process and deliver your order, handle returns/exchanges, manage your account, and send important service messages (order confirmations, shipping updates, return status).
Legal basis: Contract (to perform our agreement with you) and, where relevant, legal obligations (for example bookkeeping).

Customer support and communication
What we use: contact details and communications with us (including order references and information you provide).
Why: to respond to inquiries, resolve issues, and maintain our customer relationship.
Legal basis: Contract (where support relates to your purchase) or legitimate interests (to provide and improve customer service).

Security and fraud prevention
What we use: device and usage information, transaction signals, and identifiers used to detect abuse or fraud.
Why: to secure the Services, detect and prevent fraudulent or malicious activity, and protect our store, customers, and public safety.
Legal basis: Legitimate interests (security and fraud prevention) and, where relevant, contract (to provide a secure transaction).

Newsletter and email marketing (email only)
What we use: email address, marketing preferences, subscription history, and consent records.
Why: to send newsletters, offers, and other marketing communications by email only.
Legal basis: Consent (opt-in).
We only send marketing emails if you have actively opted in. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us at orders@shopsauna.com. Withdrawing consent does not affect the lawfulness of marketing sent before you withdrew consent.

Advertising and measurement (cookies/pixels, if enabled)
What we use: device and usage information and on-site events (for example page views and add-to-cart), cookie identifiers, and where enabled by platforms, hashed identifiers for matching (for example email) in a privacy-preserving form.
Why: to measure campaign performance, limit repetitive ads, and, if you accept marketing cookies, show you more relevant ads and improve marketing efficiency.
Legal basis: Consent where required (for non-essential cookies and similar technologies) and legitimate interests (for aggregated measurement where permitted). You can change or withdraw your consent at any time by using our Cookie Settings here.

Legal compliance and recordkeeping
What we use: order records, invoices, payment confirmations, communications, and other data necessary to comply with law.
Why: to comply with applicable laws, respond to lawful requests, and establish, exercise, or defend legal claims.
Legal basis: Legal obligations and legitimate interests (legal claims).

How We Disclose Personal Information

We share personal information with third parties only as needed to operate our store, provide the Services, comply with law, and (where applicable) conduct marketing and advertising.

  • E-commerce platform: Shopify (storefront, checkout, order management, hosting, core store functionality).

  • Payments: payment processors (for example Shopify Payments and/or other payment providers) to process payments and help prevent fraud.

  • Shipping and fulfillment: carriers and logistics providers to deliver orders and handle returns.

  • Email marketing provider: Omnisend (used to send newsletters and marketing emails to subscribers who have opted in, manage subscription status, and store consent/marketing preference logs).

  • Analytics: analytics providers (for example Google Analytics if enabled) to understand website performance and improve the Services, subject to your cookie choices.

  • Advertising partners (if enabled): Meta and Google (to run and measure advertising and, where enabled, build audiences for advertising), subject to applicable law and your cookie choices.

  • Legal and business transfers: we may disclose information to comply with legal obligations, enforce our terms/policies, protect rights and safety, or in connection with a business transaction (for example a merger, acquisition, or bankruptcy).

Targeted advertising opt-out:
You can opt out of targeted advertising by updating your cookie choices using our Cookie Settings link: <a href="#" class="cky-banner-element">Cookie Settings</a>. You can also contact us at orders@shopsauna.com with the subject line “Opt-out of targeted advertising.”

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information, you can visit https://privacy.shopify.com/en.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods:

  • Order and invoice data (customers): up to 5 years (typically required for bookkeeping/tax compliance).

  • Customer support correspondence: up to 3 years after the last interaction (unless needed longer for disputes/claims).

  • Account data (if you create an account): kept until you delete your account, then typically up to 30 days for technical deletion workflows, unless we must retain certain records for legal obligations.

  • Newsletter subscribers (no purchase): up to 24 months from last interaction, unless you withdraw consent earlier.

  • Consent logs (newsletter consent + cookie consent): up to 5 years to document compliance. We may keep an opt-out record to ensure we respect your choice.

  • Advertising/measurement identifiers (if enabled): retained according to tool settings and applicable law.

We may retain information longer where needed to establish, exercise, or defend legal claims, or to comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to Opt out of Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of sharing of your personal information for targeted advertising. You can do this by using our Cookie Settings link: <a href="#" class="cky-banner-element">Cookie Settings</a>. To submit a request by email, contact orders@shopsauna.com with the subject “Opt-out of targeted advertising.”

  • Managing Communication Preferences. We send promotional emails only if you have opted in. You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us at orders@shopsauna.com. If you opt out, we may still send non-promotional emails, such as those about your account or orders.

EEA/UK additional rights (where applicable):

  • Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

  • Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time.

How to submit a request:
To exercise your rights, contact us at orders@shopsauna.com with your name, the email address you used with us, and what you are requesting. We may need to verify your identity before we can process your request.

We will not discriminate against you for exercising your rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like standard contractual clauses or equivalent mechanisms, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at orders@shopsauna.com or contact us at our Copenhagen Flagship Store:

SAUNA
Løvstræde 1A
1152 København K
Denmark

For the purpose of applicable data protection laws, we are the data controller of your personal information.